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3rd Time Lucky… The Hidden Costs Tactic

Sometimes I really am ashamed of my industry. No, I am not talking about the dental profession per say, it is the dental tourism profession I am referring to. We had a patient in the Antalya dental clinic this week (Peter) who had been overseas twice for dental treatment but returned back to the UK without treatment. You are wondering… Why?

After the fluffy and informative emails, the patient sending his dental photos and dental X-Rays Peter had his dental quotation and finally booked his time away from work to travel for treatment.

After Peter arrived in the dental clinic the cost of his treatment dramatically increased. Personally I take my hat off to him for walking away and not feeling pressured into paying the increased amount, I wonder what the general response is?!

In this case, it happened not once, but twice!!! Peter was so worried about travelling abroad again, we spoke about this issue at length (more than the treatment itself) before somehow I persuaded him that we were different and the dental treatment and associated costs in our clinic was ethical.

The prices quoted by his local dentist were far above his budget, therefore he was left with no choice other than to book his third dental holiday and have his long awaited treatment completed.

Peter was appreciative of everything, the hotel arrangements, the pick-up service, the dentists and team but most of all he said he appreciated the honesty and the fact that it cost him exactly how much we said it would cost him. Instead of making me feel proud this actually made me feel disappointed. Not in ourselves but in the industry we are a part of. The fact that the bill is as you explained is not something to be appreciated, it should be standard procedure and not a selling point!

When I think about the ‘hidden costs’ topic it really does make me wonder, how many patients have had the same experience as Peter? More importantly, how many of these patients decided not to walk away and proceed with treatment at the increased cost? If clinics use the ‘hidden cost tactic’ to convince patients to travel, it can only be because this tactic works in some cases. I am hearing more and more stories such as this. It really is making a mockery of the dental tourism industry. These are the stories that stick in my mind and I am sure they will stick in the minds of other patients considering their dental treatment abroad.

I do not know why some clinics still think they will win by stretching the bill as far as they can: sending patients home ultimately unhappy. I can understand if the clinic have not seen a recent X-Ray so they cannot make a clear treatment plan but in these cases they should be alerting the patient before they travel that the price can increase following their arrival and a full examination. If this continues to happen it will ruin the reputation of the dental tourism industry that is already fighting to prove clinics abroad can operate professionally and ethically.

Not only am writing this blog post but I am also writing a letter to the two clinics concerned to voice my opinion from one dental professional to another (cough!). If I receive a response I will write again but I am not holding my breath…

About Us
CREATING BEAUTIFUL SMILES SINCE 2005
Operating since 2005, Dental Centre Turkey has years of experience in helping patients get the best possible treatment at the best possible price by travelling to Turkey for their dental treatment. We are committed to dental excellence, ensuring only the very best materials are sourced from across the globe. Our technology that includes smile design software, in-clinic CAD/CAM milling machines and soft tissue lasers is the best available in the world. We have hundreds of reviews from our patients and in recent years we have been trusted to recreate the smiles of many well-known TV personalities which is a great addition to our expanding portfolio. 

Whether you wish to straighten crowded teeth, close a gap, improve the appearance of your smile line or replace teeth which are missing, it’s amazing how much can be done in a short space of time with the right dental team and technology. Browse our before and after gallery to take a look at the results we achieve on a daily basis.   

We have first class clinics in 4 stunning locations along the Mediterranean coast including: Antalya, Fethiye, Istanbul and Marmaris so where you choose to go for your dental holiday is totally up to you. If you are unsure of where to travel, we can guide you to the most appropriate clinic according to the treatment you are planning and the number of days you available.

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Operating since 2005, Dental Centre Turkey has grown to be the largest provider of dental services in Turkey to the international community
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